Social Media Marketing
Our "Social Media Marketing" course offers a comprehensive exploration of major platforms like Facebook, Instagram, LinkedIn, and Twitter, emphasising their roles as powerful marketing tools. You'll gain insights into the unique advantages each platform offers, understand how to harness them to enhance brand visibility, and learn strategies to position your company as an industry influencer. The course also delves into creating compelling content, measuring campaign effectiveness, formulating robust social media policies, and navigating challenges such as negative feedback.By the end of this course, you'll be equipped with the knowledge to craft and implement impactful social media strategies that resonate with your target audience
Learning Objectives
By the end of this course, you will be able to:
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Understand the major social media platforms and their benefits as marketing tools.
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Recognise the effectiveness of social media campaigns.
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Learn to deal with the positives and negatives of social media campaigns.
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Create and implement a social media policy.
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Recognise the importance of online safety.
Cost: £25+VAT
Duration: 50 min
CompletionCertificate
Target Audience
This course is ideal for marketing professionals, business owners, entrepreneurs, and anyone responsible for managing their company's social media presence. It's also beneficial for individuals seeking to integrate social media strategies into their existing marketing efforts.
Advantages
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Gain a thorough understanding of leveraging social media for business growth.
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Learn to create engaging content and manage campaigns effectively.
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Develop skills to handle both positive interactions and negative feedback on social platforms.
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Flexible online learning allows you to progress at your own pace.
Course Modules
Introduction
Business Benefits
Getting Started
Managing Campaigns
Social Media Policies
Handling Negative Feedback
Training Schedule
Duration of the course 50 minutes
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